Manifest
I believe that design has the capacity to change the world for the better. Products should always aim to solve people's needs and empower them to achieve their goals.
Design needs to have a human-centred, research-driven approach to facilitate a strong foundation the product can stand on. Knowing who you are designing for, and understanding their struggles and dreams is substantial for a product's development.
As humans, we form emotional bonds with the products we own and use. We might love our car, instruments, a lighter or a certain pen - even give them names - or, learn to hate our pesky vacuum cleaner.
Products need authenticity and personality, not only that we enjoy using them, but take good care of them as well.